Profile
Innovation-Driven Business Leader
Yogendraa Pal is an entrepreneur, author, and innovation-driven business leader working at the intersection of advertising, technology, and entrepreneurship. With a strong foundation in both engineering and business innovation, he brings together analytical thinking, creative strategy, and startup execution to build ventures that challenge conventional industry models.
He holds a Master's degree from the University of Warwick, UK, and a Bachelor's degree in Mechanical Engineering from Government College of Engineering, Nagpur. This combination of technical discipline and entrepreneurial education has shaped his ability to approach business problems with systems thinking and market insight.
Current Venture
MEMOYO Animations
In 2021, Yogendraa founded MEMOYO Animations Private Limited, a venture that began in the creative and animation space and evolved into a larger vision for the future of advertising. Under his leadership, MEMOYO is building Adaptive Advertising Intelligence, a real-time ad management and measurement framework designed to make outdoor advertising measurable, accountable, and performance-driven.
The core vision is to transform outdoor advertising from a traditionally static branding medium into an intelligent, data-enabled platform capable of tracking engagement, optimizing visibility, and delivering measurable business outcomes.
Journey
Resilience & Experimentation
Yogendraa's entrepreneurial journey has also been defined by experimentation, resilience, and learning through failure. In 2021, he launched HRIG AQUA PRIVATE LIMITED, a packaged and alkaline drinking water venture that ultimately failed. Earlier, in 2019, he served as Chief Marketing Officer for real estate company BOOKBUYRENT (BBR), driving strong commercial performance before the business eventually shut down.
Rather than viewing these ventures as setbacks alone, Yogendraa treats them as formative chapters that sharpened his strategic judgment and deepened his understanding of market timing and founder resilience.
Author
Published Works
Alongside building companies, Yogendraa is a published author of three books, blending physics-based thinking, creative narrative, and advanced advertising frameworks:
An Ad That Adds: Future of Intelligent Outdoor Advertising
By Yogendraa Pal
Discover a new way to understand and measure advertising. An Ad That Adds introduces Adaptive Advertising Intelligence (AAI), a forward-thinking approach that moves beyond traditional metrics like impressions and reach. By combining cognitive psychology, behavioral economics, and applied AI, the book presents seven intelligent measurement pillars to evaluate real audience response. With practical models, real-world examples, and ethical insights, it offers a guide to creating smarter, human-centered, and responsible advertising systems in the AI era.
Quantum Entrepreneurship: From Physics theory to Business reality
By Yogendraa Pal
Discover the revolutionary fusion of quantum physics and entrepreneurship in "Quantum Entrepreneurship." This groundbreaking book equips you with innovative strategies to manage uncertainty, foster creativity, and build resilient networks. Embrace principles like the observer effect, superposition, and entanglement to enhance decision-making and drive business success.
Explore how transformational leaders like Steve Jobs and adaptive leaders like Satya Nadella shape organisational culture and performance. Learn from the success stories of Netflix, SpaceX, and Airbnb, who turned uncertainty into opportunities for growth. Master techniques like design thinking and lateral thinking to overcome significant challenges, just as Tesla and Apple did.
Harness the power of quantum computing for data-driven innovation. Understand how companies like Biogen and JP Morgan Chase leverage quantum technology to solve complex problems and gain a competitive edge.
Transform your business strategy with "Quantum Entrepreneurship." Leverage quantum principles to navigate uncertainty, foster innovation, and achieve groundbreaking success. Get your copy now and revolutionise your entrepreneurial journey.
Kisua: The Salesman: Close Relations Open Sales
By Mr Yogen Pal, Mr Shashank Soni, Mr Sankalp Saxena
From a forgotten village whispers a name, Kisua, the “betrayer’s son.” Clutching a worn locket all he has left of a father he believes dead, Kisua escapes scorched ruins and hushed slander, only to land in a city where fate unspools its darkest secrets. Doors shut in his face, betrayal stings like a brand, yet each setback pushes Kisua closer to a hidden empire of power and fear.
In these pages, you’ll step into Kisua’s shadowed world: a master salesman peddling goods by day, unearthing conspiracies by night. As love rekindles and revelations loom, a single spark within him grows—threatening to topple a tyrant who thought himself untouchable. But Kisua’s greatest shock waits behind the very locket he carries—its engravings a silent witness to everything he lost and all he dares to hope for.
Whether driven by heartbreak or destiny, one truth burns brighter than all others: in the darkest corners, the faintest glow of courage can still illuminate the path to victory.
What sets Yogendraa Pal apart is not only the range of work he has done, but the way each chapter of his journey has informed the next. From engineering to entrepreneurship, his path reflects a deep commitment to learning, rebuilding, and thinking differently.
"Across his ventures, books, and research, he continues to pursue one central idea: that creativity becomes far more powerful when it is backed by structure, strategy, and measurable outcomes."